There are so many thoughts in the mind. Thought after thought after thought. But there is one thought that is continuous, though it is mostly sub-conscious: 'I am the body'. This is the string on which all other thoughts are threaded. Once we identify ourselves with the body by thinking this thought, maya follows. It also follows that if we cease to identify with the body, maya will not affect us anymore.
-- Annamalai Swami p14, Final Talks.